TCL signs a partnership agreement with the Chinese basketball team

On 27 June 2009, TCL became the official partner of the Chinese basketball team (CMNBT) and the Chinese Basketball Federation. The tripartite signing ceremony was held in the district of Beilun in Ningbo. TCL will supply the national team with equipment and financial support with the objective of constructing an operational platform at once high-tech and environmentally friendly. The partnership with TCL should help Chinese basketball move forward by introducing a new experience to the Chinese public.

Taking part in the ceremony were: the Director of the Chinese Basketball Authority (CBSAC), Hu Jiashi, the Executive Vice-Chairman of TCL, Wang Kangping, the Chairman of Infront Sports & Media China Regional, Ma Guoli, the National Team Coach, Guo Shiqiang, and the athletes, Wang Zhizhi and Wang Shipeng.

Wang Kangping shared his feelings on this new partnership: “As the representative of China's increasing influence, TCL and the national basketball team have distinguished themselves respectively in international business and sport. We have shown the world an indomitable China, which is constantly open to new perspectives. In collaboration with the CMNBT and the CBA, TCL will spread the passion for sport through its innovative technologies. This for a cutting edge user experience aimed at the Chinese people. TCL has a double objective: to promote its products and sport!”

Wang Kangping points out that TCL will do everything it can to help the national team to defend its title as champion during the Asian Games 2010 in Guangzhou. Given that the team will be eagerly awaited, TCL will use it as a promotional resource for the event. The new team coach, Guo Shiquiang, and the athletes have promised not to disappoint their fans.

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